The Fight Club Audience
Sharing the Movie
by Ned Loach
360 Screenings is part of a rising trend in entertainment where guests are not only encouraged, but expected to break traditional audience behaviour of sitting in a dark theatre watching the story unfold on stage or on screen. Robert Gontier and I, co-founders of 360 Screenings, spent a year in London, UK where a large part of the theatre scene there blurs the boundaries between various art forms. This inspired us not only by the way it challenged us artistically, but by how it resonated with everyone in the audience. We’d seen something truly unique and exciting.
Upon returning to Toronto, we knew we wanted to share the experience and be a part of this burgeoning trend, so we spent upwards of a year planning and adapting the model to make it appropriate for Toronto audiences. Before we knew it, we were well on our way to announcing the first screening in 360 Screenings’ immersive cinema series on May 25th, 2012.
Upon returning to Toronto, we knew we wanted to share the experience and be a part of this burgeoning trend, so we spent upwards of a year planning and adapting the model to make it appropriate for Toronto audiences. Before we knew it, we were well on our way to announcing the first screening in 360 Screenings’ immersive cinema series on May 25th, 2012.
